03 September 2010
Having experienced a significant increase in requests for information about the company’s Protrader multi-asset platform in recent months from the South and South-East Asian regions, PFSOFT has been proactively developing business partnerships to promote its software in these markets. After a business trip from PFSOFT’s CTO, Alexey Bogdan, a major software developer in Vietnam has been introducing Protrader to local brokers in Hanoi and Ho Chi Minh City, while modifications have been made to the platform to account for local regulatory specifics of the Vietnamese stock market. An established South Korean company has signed a lease agreement to switch to a PFSOFT-hosted white label version of Protrader for educational purposes, while this new solution is also being offered as a low-investment way forward for startup brokers and market makers in developing countries. As well as the Korean firm, a customer in India has begun acting as an exclusive re-seller of Protrader in a region with high potential that also includes Pakistan. Seeking further partnerships in fast-developing countries, PFSOFT aims to promote its products more to the retail market, while assisting start-ups in the region and educational projects to get one foot in the market using its established world-leading platform.